With hopes of launching a new quarterly theme this summer, the brandiD appointed me as the designer in charge and gave me free rein to come up with a new theme that would target our most popular clientele – coaches.
After delivering my fist concept which targeted coaches in general, the brandiD requested that I extend my design into sub-themes that would consist of Executives, Health & Fitness, Relationships, and Career coaches. I was later asked to design the Landing Page where the public would visit to purchase the theme.
The original color palette was extended to a total of 4 color palettes that aligned with its unique target market. All images selected for each theme are cohesive in tones and bring an airy, bright and cheerful demeanor to the overall design.